Introducing the SO EXTRA LOCS

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Fall must have bracelets

A bold new season is upon us

The JAH LOCS

Most wanted hairstyle for the Fall Season

BLACK LIVES MATTER

The racial violence in the U.S. – in particular, the murder of George Floyd – is tragic, painful and unacceptable and it must end! As a black-owned brand, we’re taking steps towards real change in addressing racism!